Concept is King!

We live in a world in which media is virtually around every corner we turn. We are constantly bombarded with various types of media - which comes to us in many shapes and forms. “A conservative estimate has the average American consumer exposed to more than 850 commercial messages a day.” (Texas A&M University Digital Library) It is impossible to escape it, and for good reason. Media is the vehicle in which we as individuals can express ourselves, and as companies it is a way we sell our ideas or services.

How is that we can go about creating media such as promotional videos, commercials, training videos, or conference videos that will resonate within our audience's mind? How can we truly have a lasting impact on them when they are constantly bombarded with various forms of media? How can we stand out from all of the rest? And most importantly, how can we get them to act upon the information presented to them? The answer is though creative concepts.



Anyone can regurgitate information though a camera and on to a television set that will ultimately go in the audiences short term memory only to be forgotten minutes later. Raw information needs to be molded and applied in a fashion that the audience can relate to and also in a way they might find interesting. A good concept allows us to do exactly that.

A concept can mean any number of things; from a story-line with a character animation, to a cutting edge visual style that your video could be executed in. There are a number of methods we can utilize to make videos that are engaging for the viewer to watch. Any production company can gear up with ultra-hightech video cameras and make you a professional looking corporate video. But is that going to truly be what makes your customer remember it, is it going to be what makes the customer act upon what they have seen? Without the foundation, or the concept, you cannot build the frame. After all, it is ideas and concepts that allow you to stand out in a media saturated world.

In regards to film and video, a good concept is created by taking into account a clients goals and expectations, their target market, branding, and most importantly what they want to communicate to their audience. We take into account all those various things and brainstorm on how we can communicate that message in an interesting way.